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There are three main concerns that seem to arise when public relations professionals rely on utilitarian ethics to make decisions.įirst, rather than looking at the choice or action itself, decision-makers are forced to guess the potential outcomes of their choice in order to determine what is ethical. Grunig believes this is a faulty line of reasoning when he suggested that: “We believe, in contrast, the public relations should be based on a worldview that incorporates ethics into the process of public relations rather than on a view that debates the ethics of its outcomes.” In other words, ethics should be about the decision-making process, not just the outcome, which can’t be guaranteed. Second, utilitarian ethics also “presents questions of conflict with regard to which segment of society should be considered most important” in weighing the “good” or outcome. In other words, if a solution drastically harms a minority group, would it be ethical if the majority benefited from that decision? This seems to contradict the goal of public relations to build mutually beneficial relationships, regardless of the number of people in a particular stakeholder group. The third objection is that it is not always possible to predict the outcome of an action. #SAPPHIREFOXX DIFFERENT PERSPECTIVES ALL PAGES TORRENT#.#SAPPHIREFOXX DIFFERENT PERSPECTIVES ALL PAGES DOWNLOAD#.#SAPPHIREFOXX DIFFERENT PERSPECTIVES ALL PAGES ZIP#.#SAPPHIREFOXX DIFFERENT PERSPECTIVES ALL PAGES FOR FREE#.

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